Privacy & Cookie Policy

Last updated: February 2026

This Privacy and Cookie Policy explains how LivPhysio (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use livphysiotherapy.com. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are (Data Controller)

Name: LivPhysio
Email: [email protected]
Website: livphysiotherapy.com
Address: Ground Floor Flat, 36 Montefiore St, London, SW8 3TP

Personal Data We Collect (Data Controller)

We may collect and process the following personal data:

1. Identity data (e.g. name, birthdate, age)
2. Contact data (e.g. email address, phone number)
3. Technical data (e.g. IP address, browser type, device information)
4. Usage data (e.g. pages visited, time spent on the site)
5. Marketing and communications preferences
6. Any information you voluntarily provide via forms or email

How We Collect Your Data

We collect your data through:

1. Direct interactions – when you fill in forms, contact us by email, or communicate with us
2. Automated technologies – cookies, server logs, and similar technologies as you interact with our website
3. Third-party services – analytics providers and other service providers

Legal Basis for Processing Your Data

We process your personal data on the following legal bases under UK GDPR:

1. Consent – when you have given us explicit permission (e.g. signing up for marketing emails)
2. Legitimate interests – to operate our website, improve our services, and communicate with clients (where this does not override your rights)
3. Contract performance – to provide physiotherapy services you have requested
4. Legal obligation – to comply with applicable laws and regulations

How We Use Your Data

We use your personal data to:

1. Provide and maintain our website and services
2. Respond to enquiries and booking requests
3. Improve website performance and user experience
4. Send communications you have requested (e.g. appointment confirmations, newsletters)
5. Analyse website usage to improve our services
6. Comply with legal and regulatory obligations

Who We Share Your Data With

We may share your personal data with:

1. Service providers – website hosting, email services, analytics providers (e.g. Google Analytics)
2. Professional advisers – legal advisors, accountants, auditors
3. Regulatory authorities – where legally required (e.g. ICO, HMRC, law enforcement)

We do not sell your personal data to third parties.

International Data Transfers

Some of our service providers may process data outside the UK/EEA (e.g. Google Analytics). Where this occurs, we ensure appropriate safeguards are in place, such as:

1. Standard Contractual Clauses approved by the UK government
2. Adequacy decisions confirming the country provides adequate data protection

How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

1. Enquiry data – typically 2 years after last contact
2. Client records – in line with professional healthcare record retention requirements (typically 8 years from last treatment)
3. Marketing data – until you withdraw consent
4. Legal/accounting records – as required by UK law (typically 6-7 years)

Cookies and Similar Technologies

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us improve website functionality, analyse usage, and enhance your experience.

Types of Cookies We Use

Specific Cookies We Use

Google Analytics

We use Google Analytics to understand how visitors interact with our website. These cookies collect anonymous data including:

1. Pages visited
2. Time spent on site
3. Device and browser information
4. Geographic location (country/city level)

For more information, see Google’s Privacy Policy.

Managing Cookies

You can control and manage cookies through your browser settings:

1. Google Chrome: Settings > Privacy and Security > Cookies
2. Firefox: Settings > Privacy & Security > Cookies
3. Safari: Preferences > Privacy > Cookies
4. Edge: Settings > Privacy > Cookies

Please note: Disabling essential cookies may affect website functionality.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

1. Right of access – request a copy of your personal data
2. Right to rectification – request correction of inaccurate data
3. Right to erasure – request deletion of your data (in certain circumstances)
4. Right to restrict processing – request we limit how we use your data
5. Right to data portability – receive your data in a structured, commonly used format
6. Right to object – object to processing based on legitimate interests or direct marketing
7. Right to withdraw consent – withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at [email protected].

Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including:

1. Secure encrypted connections (SSL/TLS)
2. Regular security updates and patches
3. Access controls and authentication
4. Regular backups

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

Complaints

If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner’s Office (ICO):

Website: ico.org.uk
Telephone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Changes to This Policy

We may update this Privacy and Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy and Cookie Policy or how we handle your data, please contact us:
Email: [email protected]
Website: livphysiotherapy.com